How Ashdown Added a Second Lead Channel and Client Portals for 3 Construction Clients

The Challenge

Ashdown Business Developments helps construction subcontractors find new work. The team was doing the hard part by hand: searching LinkedIn, finding relevant decision-makers, sending messages, watching replies, and keeping clients updated. That worked while the operation was small, but it did not scale cleanly across multiple trades, regions, and client campaigns. The risk was not just time. Without a shared system, replies could be missed, weak responses could create noise, and end clients had no simple place to see the opportunities being generated for them.

Our Solution

We turned Ashdown's manual business-development process into a safer, repeatable pilot system. Apollo is used to source prospects with practical intent signals. Instantly runs separate campaigns for KA FM, CT Services, and Inpulze, using Jamie, Shaun, and Ciara as the sender pool. Replies flow into production n8n workflows, where Instantly's AI label is stored beside WorkCrew's classification so mismatches can be reviewed instead of blindly routed. Wrong-person replies without a useful route are logged without distracting the team. Qualified opportunities are then logged against the right pilot client and surfaced in the Ashdown client portal. Each end client has their own login, sees only their own qualified leads, and can track weekly progress once reporting begins.

Technology Used

The Results

What We Delivered

• Apollo search payloads for the three pilot clients
• Instantly campaign structure for KA FM, CT Services, and Inpulze
• Launch-week sending limits matched to mailbox warmup
• Production webhooks for replies, interested leads, and account errors
• Reply monitor that stores Instantly AI labels beside WorkCrew classification
• Review path when Instantly and WorkCrew classification disagree
• Wrong-person noise filter so no-route replies are logged only
• Ashdown admin dashboard for lead logging and qualification
• Per-client portal access for KA FM, CT Services, and Inpulze
• RLS-backed client data separation checks
• Weekly client reporting flow prepared for the first report cycle
• Live launch handoff and operating guidance for Jamie and Shaun